Virtual tour
Pianca renovates its exhibition spaces at the company’s headquarters. The interactive tour has also been updated to offer a complete virtual visit
A new setup for the showroom in Gaiarine, located within the company’s historic headquarters. The project is designed by Calvi Brambilla and Partners, who have been long-time interpreters of Pianca’s style. To reach an even broader audience, the showroom will also be available online, through a detailed and realistic tour of all the exhibition spaces.
Spazioteca, design CRS Pianca, Brando sofa, design Pier Luigi Frighetto and Baio coffee table, design Calvi Brambilla
Peonia collection, design Cristina Celestino, Abaco coffee table and People composition, design CRS Pianca
The multimedia browsing is intuitive and assisted, allowing users to interact with each product, learn its name, its designer and its specifications, thanks to a direct link to the relevant in-depth page. Virtually exploring the products, viewing them from different angles and perspectives, can inspire and assist both customers and designers.
Delano Up sofa, design Pier Luigi Frighetto and Spazioteca, design CRS Pianca
Giona sofa and Mambo coffee table, design CRS Pianca and Naan armchair, design Federica Biasi
The spacious and bright showroom offers an extensive overview of Pianca’s total-home offerings, ranging from living room to bedroom furniture, including the kitchen. For the new setup, Calvi Brambilla and Partners have selected neutral and warm tones, with vibrant accents, as well as metallic finishes and premium materials like marble. The exhibition also includes many of the latest product innovations, focusing on the versatility of living and sleeping systems, used in various areas of the home in multifunctional ways.
