INNOV.IT è un progetto promosso dal Ministero degli Affari Esteri e della Cooperazione Internazionale italiano su proposta dell’Ambasciata d’Italia a Washington D.C. in collaborazione con il Consolato Generale d’Italia a San Francisco e realizzato grazie al coinvolgimento dell'ITA - Italian Trade Agency e dell'IIC - Istituto Italiano di Cultura di San Francisco.

Sustainability, Innovation & Emotion

How do you create sustainable furniture? What recycled materials can be used? What emotions does a product arouse? Pianca attempts to answer these and other questions, along with designers Cristina Celestino, Simone Bonanni and Davide Brugiolo, and architect David Darling.

Sustainability, innovation and emotion are the key themes of the debate organised by the Consulate General of Italy and the Italian Institute of Culture in San Francisco in collaboration with the American Institute of Architects San Francisco (AIASF).

Cristina Celestino and Simone Bonanni have been collaborating with Pianca for a long time. Celestino designed the Calatea collection (armchair and chair) and the Amante bed, Bonanni the Domenica bed and Kyoto bedroom furniture set. Davide Brugiolo is a carpet designer who works with Tessoria Asolana, a long-established Veneto producer of artisan rugs; David Darling is a founder member of Aidlin Darling Design, a multidisciplinary studio in San Francisco.

Starting with some iconic case studies, like the Calatea Green armchair designed by Cristina Celestino for Pianca, the Veneto company discusses themes linked to sustainable design with the designers: ranging from the importance of research to selecting recyclable materials, the latest technologies, the best processes and the emotions and values that a piece of furniture can embody, amongst others.

Architecture + the City Festival è promosso dal Center for Architecture + Design in collaborazione con l’associazione no profit AIA - American Institute of Architects - di San Francisco. Un’iniziativa volta a stimolare il dibattito sul mondo del progetto con un ricco programma di conferenze, proiezioni, incontri e dibattiti.

Simone Mazzetto, Simone Bonanni, Monica Aggio, David Darling, Davide Brugiolo

The meeting, chaired by the architect and designer Simone Mazzetto, took place on Wednesday 21st September inside INNOV.IT – Italian Innovation & Culture Hub, a tech hub in Silicon Valley dedicated to promoting the Italian economic, scientific and cultural ecosystem in the United States.
INNOV.IT is a project promoted by the Italian Ministry of Foreign Affairs and International Cooperation on a proposal from the Italian Embassy in Washington DC in collaboration with the Consulate General of Italy in San Francisco and set up with the involvement of the ITA Italian Trade Agency and the IIC Italian Institute of Culture in San Francisco.

The Architecture + the City Festival is promoted by the Center for Architecture + Design in collaboration with the AIA American Institute of Architects of San Francisco non-profit organisation. It is an initiative designed to stimulate a debate on the world of design with a rich programme of conferences, projections, meetings and debates.

Pianca has always been committed to sustainable production and continues to invest in achieving new goals and offering more eco-friendly products. Consolidating its commitment to protecting the environment and its resources, every day and in everything it does.

A Look at the Latest Italian Design Trends: Sustainability, Innovation & Emotion

INNOVIT – Italian Innovation & Culture Hub, San Francisco

Credits: Enrica Cavalli