Good Design Award 2017

Pianca receives for the second year the Good Design Award. The oldest and most important prize in the design field has been awarded to the table Ettore and the bed Fushimi. The two product, presented at Milan’s international Salone del Mobile, are the result by the collaborations with the Calvi Brambilla studio ant the young designer Philippe Tabet.

It is with great satisfaction that Pianca accepts for the second year in a row the international Good Design Award, the oldest and most important prize in the design field. This year the bed Fushimi and the table Ettore, presented at Milan’s international Salone del Mobile, were awarded this important prize.
The GOOD DESIGN ®, now at its 67th edition, rewards excellence and innovation brought by ideas and proposals coming from more than 46 countries.
It is a double success for Pianca, that now has the honour to have other two products displayed in the permanent collection of the Chicago Athenaeum Museum, together with table Confluence which won the Good Design Award 2016.

Sculptural, symbolic, bold: the table Ettore by Calvi Brambilla pays homage to master designer Ettore Sottsass, a visionary pursuer of design that would break the traditional aesthetic rules, going beyond the purely ornamental and venturing into the realm of emotional, social as well as aesthetic experimentation.Ironic contrasts between the parts and an unexpected effects are emphasized by the choice of materials. The two designers successfully paired the idea of the toy with the vision espoused by Pianca, champion of an elegant, pared-back language punctuated by premium materials and finishes.

Inspired by one of Kyoto’s most important sanctuaries, Fushimi reveals its meek, evocative character at a glance, exuding harmony in the combinationof its parts and stylishness in its details. Fascinated by spiritual Japanese culture, Philippe Tabet has endeavoured to capture its essence and hold on to that concept of balance and lightness that the culture is known for. The proportion between the elements is fine-tuned and balanced to perfection. Pared back, elegant and clean, the frame’s lines come together in an inviting bed that is simple yet refined.
Ettore and Fushimi perfectly embody Pianca’s calling for innovation and contemporary elegance. It is a recognition for Pianca and its choices in terms of research and collaborations with important designers.